Sam Coronado’s intention for the Serie Project was to create a solid platform that allowed for both established and emerging Latino artists to reach a bigger audience, and in turn, empower their words and creativity to spread to a greater world. With much dedication, Coronado served the Serie Project as Executive Director up until his passing in November 2013. His wife and longtime supporter of the Serie Project, Jill Ramirez, has since then stepped into Coronado’s shoes with a plan to keep his legacy alive.

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